Here are some of the top reasons to consider using Messenger chatbots: The more complex explanation is rooted in the multifaceted benefits you can gain from replacing a live chat with an automated bot. The simple answer is for the ways FB Messenger chatbots are revolutionizing business. Why use Facebook Messenger Chatbots for Business? We’ll cover all the most commonly asked questions as well as show you how to build a Facebook Messenger chatbot (without coding) and then test it before launch. Given the business potency of Facebook Messenger as a communication channel and the advantages of automation brought about by chatbots, we decided to put together this article. Businesses of all shapes and sizes have been showcasing the worth of employing a Facebook bot be it for customer support, sales, or collecting feedback. The main difference is that the talks are no longer purely theoretical. Several years later the topic is still hot and it’s not just because the MAU count is now 1.3 billion. The excitement was no surprise as that year Facebook messenger already boasted 1 billion monthly active users (MAU). Online and offline publications were filled with suppositions and predictions on the business opportunities Facebook Messenger bots could bring. Instead, companies may need to hire programmers that specialize in chatbot development and integrations.When the Messenger platform launched in 2016, the news almost broke the internet. Some chatbot builders also include integration with other systems using APIs to enable, for example, elevation of a chat session to a live agent.ĭo-it-yourself chatbot builders might not be the right tool for more sophisticated chatbots. Typical functionality of these DIY chatbots include greeting website visitors, answering questions, and collecting information. Alternatively, users can easily make their simple chatbot using drag and drop technology. Organizations with very simple use cases can find chatbot builders that provide pre-built chatbots, no coding required. Among chatbot builders, there's a broad range of capabilities as well as pricing options. A chatbot builder is a development platform for making bots that can then be implemented on websites, mobile, and messaging apps. Many businesses find it worth the effort and have been very creative with how they deploy chatbots, resulting in a customer experience that is useful and, in many cases, fun.īusinesses can make their own bots and there are plenty of chatbot builders available to help them do that. The implementation of these types of chatbots are more complex because they need to integrate with other business systems. More sophisticated chatbots can perform more complex tasks, like providing order status, suggesting what wine to pair with lasagna, or scheduling a spa treatment. Otherwise, the chat session gets handed off to a live agent or, if this capability doesn't exist, it might be a dead end for the customer. If the customer asks a question that the chatbot has been programmed to answer (like "how do I return an item?"), voila! - the chatbot can provide the answer and an agent-assisted contact is avoided. For example, the chatbot might greet the customer and try to solve their issue. Some companies use them strictly for customer service. A lot of it comes down to business intent and design.Ĭhatbots can perform a variety of very structured tasks. Some efforts fail while others are very successful. Companies have been eagerly implementing chatbots, hoping to gain the potential benefits they offer. Chances are you've encountered them on websites, blogs, Facebook Messenger, and mobile apps. Creating your own chatbot might be easier than you think using chatbot builders.Ĭhatbots are everywhere these days.
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